Established in 2019 by Dr. Malita Jones, Black Owned Black (BOB) began as a brand dedicated to offering a diverse selection of clothing exclusively in black, celebrating and promoting Black excellence. Originally operating solely from Augusta, GA, with aspirations of reaching a global audience, BOB has since evolved into BOB Beauty, expanding its services to include beauty and hair care. This transformation was marked by the introduction of their signature homemade hair growth oil, HgO.